Welcome to the European Wax Center Blog about us page, your go-to resource for all things waxing, skincare, and confidence! At European Wax Center, we’re passionate about helping you reveal your most beautiful skin and feel unapologetically confident year-round. Our blog is an extension of that mission, offering expert tips, tricks, and insights to elevate your beauty routine.
Who We Are
European Wax Center is the leading franchisor and operator of out-of-home waxing services in the United States, with over 1,000 locations nationwide. Founded in 2004 by siblings Joshua and David Coba in Aventura, Florida, we’ve grown into a trusted name in professional waxing, known for our innovative Comfort Wax® formula and highly trained estheticians. Our headquarters are now based in Plano, Texas, where we continue to revolutionize the waxing industry.
What We Do
Our blog is designed to empower you with knowledge and inspiration. Whether you’re a waxing newbie or a seasoned pro, we cover everything from the benefits of Brazilian waxing to eyebrow shaping techniques and skincare product recommendations. We aim to make waxing approachable, efficient, and as comfortable as possible, sharing advice that complements our in-center services like bikini waxing, body waxing, and facial waxing.
Our Mission
At European Wax Center, our mission is simple: to help you reveal your beautiful skin and embrace your bold, confident self. Through our blog, we strive to educate, inspire, and connect with our community by providing practical beauty advice, celebrating individuality, and fostering genuine relationships with our readers, guests, and franchisees.
Why Choose Us
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Expertise: Our content is informed by the same expertise that drives our waxing services, delivered by highly trained estheticians who prioritize your comfort and results.
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Innovation: We’re proud to use our proprietary Comfort Wax®, designed to make waxing a more efficient and relatively painless experience.
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Community: We’re more than just a waxing salon—we’re a community dedicated to empowering everyone to feel their best, from our guests to our franchisees.
Get Involved
Join our journey to smoother skin and bolder confidence! Explore our blog for the latest in waxing trends, skincare tips, and exclusive offers. Ready to experience the European Wax Center difference? Book your appointment at one of our 1,000+ locations or download our app to manage reservations and check EWC Rewards points.